About the Brand

A female founded, luxury loungewear and lifestyle brand…..Not just for Sundays.

Each piece has been thoughtfully designed to enhance your wardrobe, home and enjoyment of life.

We've worked tirelessly on producing a range we’re incredibly proud of and as such, want you to know what has gone into each and every piece. Now more than ever it’s important to know the story behind your purchases and for us all to take responsibility in creating and investing in items that are good for your body, the environment, the workforce and the  economy.
Ultimately, we wanted to create stylish and quality loungewear because nothing on the market lived up to our standards. We are not ashamed to say that we demand the best.

As such our knitwear is comprised of:

64% WV extrafine merino superior RWS, 26% PA polyamide (18% of this is recycled), 9%WS recycled cashmere and 1%EA elastan.

Our yarn is sourced from Italy.

Our yarn has a number of certifications including the RWS certification (Responsible Wool Standards) and GRS (Global Recycled Standard).

All of our loungewear is designed and made right here in the UK.

For our savvy Sunday Luxe women, this is the transparency and respect you can always expect from us.

©2022 Label Loft London London, United Kingdom