About the Brand

Leather is for a lifetime and not just a season' is embedded in the nature of our business. After struggling to find the perfect, statement leather jacket, we made it our mission to create just that. Our aim is to create a brand that showcases individuality and creates a place for women to find their true leather desires, an investment that doesn't break the bank. Finding a truly statement leather jacket at an affordable price was very difficult, if not impossible. We believe we've solved just that and that's what sets us apart from the rest, we've recognised the missing piece to your wardrobe and have worked our asses off to fix it.
In keeping with our personality, statement pieces and individuality is what we pride ourselves on. Daring to be different is us. The Pretty Damned love to lead, not follow.

©2022 Label Loft London London, United Kingdom